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February 12, 2008

No Country for Young Men? Silver-haired and Service-Oriented

February has a unique attribution as Spunky Old Broads Month.  Ah, the Spunky Old Broads -- those wise, strong, active women we all know and love. At 64, my mother is very spunky (although she's a class act so I'm not sure the word "broad" applies).  She's athletic and opinionated. Over the Christmas holiday, out mountain biking together amidst the splendor of Virginia's Allegheny mountains, she made it absolutely clear that I was never to place her in "a home".  Her preference is to leave this life like the Eskimos/Inuit do out on the edge of a snow mound or something similar, on her own property . The Inuit custom in their society is for elderly people who became too sick or debilitated to care for themselves or contribute to society to voluntarily walk off into the night to die. While there's a nobility in that kind of selfless demise, for my mother and yours I would think, that's unlikely to happen. My siblings and I are absolutely committed to helping her stay in her own home as long as possible.

This month, the Atlantic Monthly, has a superb feature on what the US will look like by 2030,No Country for Young Men. Writer, Megan McCardle, (despite her blatant reference to Cormac McCarthy) gives an amazingly candid and well-researched look at the consequences of the aging of our nation. She shows in vivid detail what the face of America will look like as the Baby Boomer generation takes hold--not only addressing the much-discussed and frankly frightening economicsfrom an accounting perspective but rather digging down into how this changes our economy from production-focused (i.e. making the better mousetrap quicker) to service-oriented (how many gerontologists and senior care workers we're going to need to address this sea-change in our population demographics).  She writes:

"As the Boomers age, they will consume fewer of the things that we produce efficiently, and more of the things that we provide relatively inefficiently. Productivity is notoriously difficult to pro­ject, but many forces will be pushing it downward as the Baby Boomers age.

Since services are labor-intensive, and the number of service-consuming seniors will grow rapidly, we’ll need a lot more workers (that’s bad news for those who favor restrictive immigration policies, particularly the kind that keep low-skilled workers out). And, of course, the mix of service workers that we’ll need will be different from what it is today. In effect, the next 20 years will require a massive transfer of resources and people away from the care of children, who will decline in relative number, and toward the care of old people."

Wooieeeeeeeeeeeeee, it's time to get with the program and start instituting national policies that will address this incoming tsunami of a domestic issue. How are dual income families and working women, married or single, going to afford this kind of care? Where are they going to find it in the quantity of providers we're going to need?   

For my mom, when she's really old and incapable of caring for herself properly, we'll need to find an excellent and affordable nurse, home health aide, hospice worker...you name it. At Laborfair, we're thinking of these challenges now. We're here to help you prepare for this by matching you with great people you can hire direct for your aging parents. Go the FAIR!

February 01, 2008

Sharethis Eats IE v. 6 for Lunch. Let's Order Burritos.

Bonjour mes amis, chez laborfair.com, ce n'est pas toujours tres facile. That's French for "life at Laborfair.com is not always a walk in the park on a sunny Sunday."  Sometimes, it's comical how one step forward results in one step back. Ever had that type of life-experience? 

So here's my weekly nugget from Forward/Reverse mode....

Last week, we launched with great excitement  the "ShareThis" feature throughout the Laborfair.com marketplace. "ShareThis", a fabulous bookmarking widget, allows you to share Laborfair.com with your friends and any individual provider profiles with your friends quickly and easily.  When your friends or colleagues ask you for your favorite housecleaner, handyman, gardener, or childcare provider, you simply go to the provider profile and click "ShareThis" and voila.

2229760850_14ea02b05a_2 These are a few of the possibilities with ShareThis:

  1. Email the provider profile link to any friend or acquaintance when they ask you for a referral.
  2. Send a text message to any cellphone with a link to the profile for that colleague in the office.
  3. Publish the link on Facebook, MySpace, Del.icio.us and other places online.

Cool right? Well, we think so.

Over the course of this week, we heard that site users could not open our site, although every time we looked it appeared to be working perfectly on our browsers of choice. 

Last night, we realized that adding this great new feature had the unintended consequence of breaking Laborfair.com on IE 6.0 (internet explorer v. 6.0).  My goodness, that explained a lot of confusion regarding a significant drop in site traffic this past week. We're fixing the problem now so if that affected your ability to use Laborfair.com--oops, nous sommes desolees. Please try and use another browser while we fix it.

As we clean up our house and institute more rigid new feature release Quality Control, we have to laugh at ourselves and our exuberance to be a la mode.  We recognize that one step forward can be one step back ...then forward again.

Sounds like a salsa step?  Indeed, that's a great metaphor. We're celebrating with San Francisco burritos for lunch.

Heck.

October 19, 2007

Green inspiration - the kind you eat

I read an article on poverty in America today, how Walmart and 7-11 are increasing inventory around cheaper food items as Americans get poorer--as a result there's more malnutrition and people eat far less fruits and vegetables. It really got me thinking--I'm happy I finally have time to write a blog. Absent of moral posturing, when I started Laborfair, I entered heart first, business pragmatism second. Ben Picard, my partner, and I designed Laborfair to be a profitable business that delivers positive social change. We looked around and noticed that the household service sector was inefficient--agencies charged an outlandish fee for their services while individual service providers made only a portion of the proceeds from their hard work. We conceived of Laborfair as a trusted and valuable communication service that delivers concrete social and economic value to our entire community of users: consumers, service providers, and the wonderful organizations throughout the Bay Area, that dedicate themselves to helping qualified people find gainful employment. I have a big list of why I love this company (after two years straight of singing praises, fighting for viability on a shoestring, and being passionate about our success). The takeaway? Fair prices for homeowners while individuals get far closer to living wage employment and some greens in the fridge. I'm proud of that.

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